Privacy Policy

Last updated: 2026-07-29

1. Who we are

EzyDog Europe Trading B.V. ("EzyDog", "we", "us", "our") operates the online store at www.ezydog.eu. We are the data controller for the personal data described in this policy.

EzyDog Europe Trading B.V. Alexanderveld 5, 2585 AN Den Haag, Netherlands KvK 67454453 VAT NL857001425B01 Email: info@ezydog.eu

This policy explains what personal data we collect, why we collect it, the legal basis we rely on, who we share it with, how long we keep it, and what rights you have. It applies to www.ezydog.eu and to the customer activities connected with it, including our email and SMS marketing, our advertising, and our customer service.

If you are in the United Kingdom, the UK GDPR gives you equivalent rights to those set out below, and you may complain to the Information Commissioner's Office instead of an EEA supervisory authority.

2. What personal data we collect

2.1 Data you give us

When you shop with us, create an account, subscribe to marketing, contact us, leave a review, request a return, or enter a promotion, we collect:

Your name, email address, telephone number, billing address and delivery address
Order details and payment confirmation. We do not store full card numbers. Card data is handled by our payment providers.
Your account details, password and saved preferences
Your marketing preferences and the consents you have given
Content you submit, including product reviews, review photographs and videos, survey responses, competition entries, and messages to our customer service team
Personalisation details, including any name or text you ask us to apply to a personalised product
Information about your dog, where you choose to give it to us

2.2 Data we collect automatically

When you visit our site, open our emails, or interact with our advertising, we collect:

Device and browser information, including operating system, screen size and language
Your IP address and the approximate location derived from it
The site or advertisement that referred you to us
The pages and products you view, the searches you run, the items you add to your cart, and whether you complete a purchase
Whether you opened or clicked an email or SMS we sent you
Identifiers stored in cookies, pixels, tags and similar technologies

Section 5 explains this in detail.

2.3 Data we receive from others

We may receive personal data about you from:

Advertising and analytics platforms, in the form of campaign, conversion and audience data
Our reviews platform
Our payment providers and fraud prevention services
Delivery carriers, in the form of delivery status information
Retail, wholesale and co-branded partners, where you have agreed your details can be shared
Publicly available sources, such as your social media profile if you tag us or interact with our accounts

2.4 Data we generate about you

In running our business we create further personal data about you, including customer segments, purchase-behaviour scores, and predicted product preferences. We treat this as your personal data and it is covered by this policy.

3. Why we use your personal data, and our legal basis

We only use your personal data where the law gives us a basis to do so. The table below sets out each purpose and the basis we rely on.

What we use it for	Data used	Legal basis
Processing and fulfilling your order, taking payment, arranging delivery, and handling returns, exchanges and warranty claims	Contact, order, payment and delivery data	Performance of a contract, Article 6(1)(b)
Creating and operating your account	Account, order and preference data	Performance of a contract, Article 6(1)(b)
Providing customer service and responding to your enquiries and complaints	Contact, order and correspondence data	Performance of a contract, Article 6(1)(b), and our legitimate interest in running a responsive service, Article 6(1)(f)
Detecting, preventing and investigating fraud, abuse and security incidents	Order, account, device and payment data	Our legitimate interest in protecting our business and our customers, Article 6(1)(f), and legal obligation where applicable, Article 6(1)(c)
Meeting our accounting, tax, consumer law and product safety obligations	Order and contact data	Legal obligation, Article 6(1)(c)
Sending you marketing by email and SMS	Contact data, purchase history, engagement data	Your consent, Article 6(1)(a)
Personalising the products, content and offers you see on our site and in our emails	Browsing, purchase and engagement data, cookie identifiers	Your consent, Article 6(1)(a)
Advertising and retargeting on third-party platforms, and building and matching audiences on those platforms	Contact data in hashed form, cookie and device identifiers, browsing and purchase data	Your consent, Article 6(1)(a). See section 6.
Measuring how our site, our emails and our advertising perform	Cookie identifiers, usage data	Your consent for non-essential analytics, Article 6(1)(a)
Using your review content, including your first name and any photograph you submitted, in our marketing	Review content, reviewer name, submitted images	Your consent, Article 6(1)(a). See section 7.
Improving our products, our range and our service, including through analysis and modelling	Purchase and behaviour data, in aggregate and individually	Our legitimate interest in developing our business, Article 6(1)(f)
Establishing, exercising or defending legal claims, and dealing with a sale or restructure of our business	Any relevant data	Our legitimate interest, Article 6(1)(f), and legal obligation where applicable, Article 6(1)(c)

Where we rely on legitimate interests, we have assessed that our interest is not overridden by your rights and freedoms. You can ask us for a summary of that assessment, and you can object to the processing. See section 11.

If you do not provide your data. Where we need data to perform our contract with you, for example to deliver an order, we cannot complete the order without it. Everything else is optional and declining to provide it does not affect your ability to shop with us.

Profiling and automated decisions. We use profiling to decide which products, content and advertising to show you, and to group customers into marketing segments. We do not make decisions about you that produce legal effects, or that similarly significantly affect you, based solely on automated processing

4. How long we keep your personal data

We keep personal data only as long as we need it for the purposes in section 3, or for as long as the law requires.

Data	How long we keep it
Order, invoice and tax records	7 years from the end of the financial year in which the order was placed, to meet Netherlands fiscal record-keeping obligations
Customer account	While your account is active, then 24 months after your last order or login, after which it is deleted or anonymised
Marketing profile and engagement history	While you remain subscribed, then 24 months after you unsubscribe or after your last engagement, whichever is later
Record that you have unsubscribed	Kept indefinitely, so that we do not contact you again
Customer service correspondence	36 months from the date the matter is closed
Warranty claims	The warranty period plus 12 months
Review content published on our site	Until you ask us to remove it, or until the product is discontinued and the review archived
Records of the consents you have given or withdrawn	5 years, so that we can demonstrate compliance
Cookie and tracking identifiers	As set out in the cookie table in section 5.3

When we no longer need personal data we delete it or irreversibly anonymise it.

5. Cookies, tags and similar technologies

5.1 How consent works on this site

When you first visit www.ezydog.eu you are shown a consent banner provided by Usercentrics. You can accept all cookies, deny all non-essential cookies, or open the settings and choose category by category. Only strictly necessary cookies are set before you make a choice.

You can change or withdraw your choice at any time by reopening the consent settings from the icon shown on the page. Withdrawing consent is as easy as giving it, and does not affect the lawfulness of anything we did before you withdrew.

We use Google Consent Mode, which means Google tags on our site adjust their behaviour according to the choice you make.

5.2 Cookie categories

Category	What it does	Consent needed
Strictly necessary	Cart, checkout, login, account security, fraud prevention, load balancing, and remembering your cookie choices	No. The site cannot work without these.
Functional	Language and currency preference, recently viewed products, wishlist, chat and support widgets	Yes
Analytics and performance	Measuring how visitors find and use the site, page performance, and where people drop off	Yes
Advertising and marketing	Personalising advertising, measuring advertising performance, retargeting, and building and matching audiences on advertising platforms	Yes

5.3 Who we work with

The providers below set or read cookies, tags or similar identifiers on our site.

Provider	What it is used for	Category
Shopify	Store platform, cart, checkout, hosting and security	Strictly necessary
Usercentrics	Recording and applying your cookie choices	Strictly necessary
Our payment providers	Processing payments and preventing payment fraud	Strictly necessary
Redo	Returns and order withdrawal portal	Functional
Google Analytics	Understanding how visitors use the site	Analytics
Google Ads and Google Merchant Center	Advertising, product listings and conversion measurement	Advertising
Meta Platforms Ireland Limited	Advertising on Facebook and Instagram, conversion measurement and audience matching	Advertising
Klaviyo	Email and SMS marketing, sign-up forms, and behaviour-triggered messages	Functional and Advertising
Okendo	Collecting and displaying customer reviews	Functional
Trustpilot	Collecting and displaying customer reviews	Functional

Where a provider is added or removed, we update this table.

Most browsers accept cookies by default and let you delete or block them through their settings. Blocking strictly necessary cookies will stop parts of the site working. Browser settings are not a substitute for the consent controls described in section 5.1, and changing your choice through our consent settings is the more reliable route.

6. Advertising, retargeting and audience matching

This section describes what we actually do, in plain terms.

Retargeting. If you consent to advertising cookies, advertising platforms can recognise your browser or device and show you EzyDog advertising on their own services and on other websites after you have visited ours.

Audience matching. With your consent, we upload identifiers such as your email address to advertising platforms so that they can match you against their own users. The email address is hashed before it leaves our systems, which means it is converted into a fixed-length code rather than sent as readable text. Matching still identifies you to that platform if you are already one of their users, so we treat this as a disclosure of your personal data to that platform and not as anonymisation.

We use audience matching to show advertising to existing customers, to exclude existing customers from campaigns aimed at finding new customers, and to build "lookalike" or "similar" audiences of people whose behaviour resembles our customers.

We currently do this with Meta Platforms Ireland Limited, for Facebook and Instagram Custom Audiences and Lookalike Audiences, and with Google Ireland Limited, for Google Customer Match.

How to stop it.

Change your cookie preferences on our site at any time. See section 5.1.
Email info@ezydog.eu and ask to be suppressed from our audience uploads across every platform we use. We will action this and confirm it to you.
Use the platforms' own controls, at https://www.facebook.com/ads/preferences and https://adssettings.google.com
Use browser-level signals such as Global Privacy Control where they are supported.

Opting out of advertising does not mean you stop seeing advertising. It means the advertising you see will be less relevant to you. It is also separate from opting out of our email and SMS marketing, which is covered in section 8.

7. Reviews, photographs and other content you submit

If you submit a product review, a photograph, a video, or other content, that content may be published on our website and may also be used in our marketing.

We may use your review text, your first name, the initial of your surname, your general location if you gave it, your dog's name and breed if you gave them, and any image you submitted, in:

Marketing emails and SMS
Paid advertising on social media and search platforms
Organic social media posts
Product pages, landing pages and other content on our site
Printed materials, in-store materials, and trade and wholesale materials

We do not publish your full surname, your email address, your postal address or your order details.

Your choices. You can ask us to remove your review, or to stop using your content, at any time by emailing info@ezydog.eu. We will remove it from our website and stop using it in new marketing within a reasonable period. Marketing that has already been printed, published or distributed cannot always be recalled, and advertising already in circulation may continue to appear until that campaign ends.

8. Email and SMS marketing

We send you marketing by email or SMS only where you have consented to receive it. Every marketing message identifies EzyDog as the sender and contains a working way to opt out.

You can stop marketing at any time:

Click the unsubscribe link in any marketing email
Reply STOP to any marketing SMS, or follow the opt-out instruction in the message
Update your preferences in your account
Email info@ezydog.eu

We will still send you transactional messages after you unsubscribe, such as order confirmations, delivery updates, returns correspondence and customer service replies. These are not marketing.

9. Who we share your personal data with

Service providers acting on our instructions, under written data processing agreements. These cover our store platform, hosting, payment processing, fraud prevention, warehousing and delivery, customer service, email and SMS marketing, reviews, returns, analytics and IT support. The providers that operate on our site are named in section 5.3.
Advertising platforms, as described in section 6, where you have consented.
Delivery carriers, so that your order can be delivered to you.
Professional advisers, including lawyers, accountants, auditors and insurers.
Other companies in the EzyDog group, where this is needed to run the business.
Public authorities, regulators and courts, where we are legally required to disclose, or where disclosure is necessary to protect our legal rights or to respond to a serious threat to safety.
A buyer or successor, in connection with a sale, merger or restructure of our business, subject to confidentiality undertakings.

We do not sell your personal data.

10. Sending data outside the European Economic Area

Some of our providers are established outside the EEA, including in the United States, the United Kingdom, Australia and New Zealand.

Where we transfer personal data outside the EEA, we rely on one of the following:

An adequacy decision of the European Commission covering the destination country
The EU-US Data Privacy Framework, where the recipient is certified under it
Standard Contractual Clauses adopted by the European Commission, together with any additional measures our transfer risk assessment identifies as necessary

You can ask us for a copy of the safeguards we have in place by emailing info@ezydog.eu.

11. Your rights

Under the GDPR you have the right to:

Access the personal data we hold about you and receive a copy of it
Rectification of personal data that is inaccurate or incomplete
Erasure of your personal data, where one of the grounds in Article 17 applies
Restriction of our processing, in the circumstances set out in Article 18
Data portability, meaning a copy of the data you provided to us in a structured, commonly used, machine-readable format, and transmission of it to another controller where that is technically feasible
Object to processing based on our legitimate interests, on grounds relating to your particular situation. You can object to direct marketing at any time, without giving a reason, and we will stop.
Withdraw consent at any time where we rely on your consent. This does not affect the lawfulness of processing carried out before you withdrew it.
Not be subject to a decision based solely on automated processing that produces legal effects concerning you or similarly significantly affects you

To exercise any of these rights, email info@ezydog.eu. We may need to confirm your identity before we act, and we will do that using information we already hold wherever possible rather than asking you for identity documents.

We will respond within one month. If your request is complex, or if you have made a number of requests, we may extend that by up to two further months, and we will tell you within the first month if we need to.

We do not charge for these requests. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline it, and we will explain why.

12. Complaints

If you are unhappy with how we have handled your personal data, please contact us first at info@ezydog.eu so that we can try to put it right.

You also have the right to complain to a supervisory authority, in the member state where you live, where you work, or where you believe the problem occurred.

The supervisory authority for the Netherlands is the Autoriteit Persoonsgegevens: https://autoriteitpersoonsgegevens.nl Telephone 088 1805 250 Postbus 93374, 2509 AJ Den Haag, Netherlands

A list of all EEA supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members

If you are in the United Kingdom, you may complain to the Information Commissioner's Office at https://ico.org.uk

13. How we protect your personal data

We take appropriate technical and organisational measures to protect personal data against loss, misuse, and unauthorised access, disclosure or alteration. These include access controls, encryption in transit, limiting access to staff and providers who need it, and contractual security obligations on our providers.

No system is completely secure. If a personal data breach is likely to result in a risk to your rights and freedoms, we will notify the Autoriteit Persoonsgegevens within 72 hours of becoming aware of it, and we will notify you directly where the breach is likely to result in a high risk to you.

14. Children

Our store is intended for adults. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, contact info@ezydog.eu and we will delete it.

15. Other websites

Our site contains links to websites we do not control, including social media platforms and the websites of our stockists. This policy does not apply to them. Read their own privacy notices before giving them your personal data.

16. Changes to this policy

We review this policy at least once a year, and we update it whenever our practices change. We will post the updated policy here and change the "Last updated" date at the top. Where a change materially affects your rights, we will tell registered customers directly.

17. Contact us

EzyDog Europe Trading B.V. Alexanderveld 5, 2585 AN Den Haag, Netherlands Email: info@ezydog.eu

Unless we say otherwise, we are the controller of your personal data for the purposes of applicable data protection law.